The winter season is upon us once again, and populating our news feed this week is an intriguing legal saga brewing at Colorado’s Aspen Snowmass Resort. In a post by SnowBrains, they reveal that Aspen Skiing Company, commonly referred to as ‘SkiCo’, is suing high-end skiwear brand Perfect Moment on claims of trademark infringement and other violations.
The dispute stretches back to March 2021, where Perfect Moment dressed influencers in their skiwear, captured images of them on SkiCo’s lifts and slopes, and posted those on social media. Following these posts, SkiCo issued a cease-and-desist notice, marking the start of an unexpectedly frosty season for the two skiing giants.
Aspen Skiing Company, the proud owner and operator of Aspen Snowmass Resort, is known for its contribution to the ski industry, and Perfect Moment, gracing the snowy slopes with its upscale skiwear, was appreciated until this point of contention arose.
This legal standoff is generating quite a thaw among the skiing community, as many keenly watch the development and outcome of the case between these heavyweights. Aspen SkiCo’s commitment to protecting its brand against any perceived infringemen, and Perfect Moment’s assertion of their marketing rights, promises a saga akin to a thrilling downhill slalom.
Coming to the crux of the matter, this lawsuit serves as a reminder about the significance of acknowledging and respecting trademark laws in this digital age, especially with branding and marketing strategies heavily leveraged on social media platforms. It’s no doubt a rough terrain to navigate, highlighting the importance of understanding legal boundaries when promoting on another’s turf – or, in this case, slopes.
For more detailed coverage of the case, visit the original post by SnowBrains.
Endnote: If you’re invested in the saga or simply enjoy ski-related discourse, join me again tomorrow as we discuss the influences and impacts of the ongoing dispute.
Index:
Aspen Skiing Company, @AspenSnowmass
Perfect Moment, @PM_sportswear
SnowBrains, @SnowBrains
https://snowbrains.com/aspen-skico-co-is-suing-skiwear-brand-perfect-moment/