In the affluent realm of ski resorts and winter getaways, the rebranded Windham Mountain Club has announced a jaw-dropping membership fee of $200,000, stirring up quite a discussion amongst winter enthusiasts.
This intriguing revelation came from Miles Clark, best known for his role in captivating winter sports coverage at SnowBrains. In an article titled “Membership to the Rebranded Windham Mountain Club, NY, Will Cost $200,000” (source here), Clark outlines the bold rebranding decisions of the resort, located a mere two hours north of New York City in the beautiful Catskill Mountains.
Previously christened Windham Mountain, the club has decided to upgrade its name and share its grander vision for the 2023/2024 and onward ski seasons. The resort promises a massive $70 million investment, injecting a new lease of life into its terrain and facilities. Indeed, such plans should warrant a generous membership fee. The question is – does it warrant a whopping $200,000?
As the skiing world reels from this announcement, it’s hard not to wonder if this is an ingenious promotional stunt or a foretelling of future pricing amongst competitive ski resorts. Only time will tell as ski enthusiasts and industry insiders alike watch for the impact of Windham Mountain Club’s rebrand on its business and the broader market.
For the entire scoop on this revitalizing yet question-raising development in the ski resort world, head over to Clark’s article on SnowBrains (link).
This not-to-be-missed piece offers an in-depth look at the grand plans and eyebrow-raising membership fees of the Windham Mountain Club. Remember, folks, the slopes may be icy, but this price tag alone is enough to send shivers down your spine.